Founding and Growing a Global Niche Gundam Community on Social Media

I founded and grew a highly niche Gundam page dedicated to specific characters on Meta Facebook Page, creating what is now the largest global sub-community focused on this topic. More than just a hobby page, it has become a meaningful online international space where fans connect over shared interests in model mechanics, human psychology, love, friendship, and the tragic consequences of war.

Key results

£0

Amount Spent on Ads

8K

Link Clicks (2024)

13K+

Organic Followers

3.6 M

Views (since 01/2025)

"By crafting creative, insightful, and often humorous daily content, I acquired and engaged a loyal audience, growing the page organically from 5,000 to 13,000 followers (+160%) in just 1.5 years, without any paid advertising. I actively monitored audience analytics and content performance to refine my approach, demonstrating strong skills in community building, content strategy, and data-driven engagement"

Main responsibilities

Team Management

Trained, delegated, and directed an international admin team to manage content schedules, create posts, and engage regularly with the audience.

Developed and implemented engagement strategies to ensure consistent interaction and page growth.

Content Creation & Localisation

Created diverse content formats, including translations, news updates from Japan, original posts, and short video clips.

Adapted content to resonate with the global fan base while maintaining authenticity and cultural context.

Influencers, Micro KOLs Collaboration

Built partnerships with cosplayers and micro-KOLs to strengthen the page’s branding and credibility.

Coordinated cross-platform and group sharing to expand reach and enhance community visibility.

Data-Driven Strategy & Optimisation

Tracked page insights and audience analytics to refine content strategy (e.g., optimal posting times, content types with higher engagement).

Leveraged SEO and hashtag strategies to maximise organic reach.

Real insights from my professional dashboard. These key metrics guide my content direction and engagement strategies, helping me tailor posts to context, official news cycles, and audience reactions across different content types.

From online community to real-life impact!

Building on the digital platform’s strong community, I successfully inspired and mobilised fans from multiple countries to come together in real-life gatherings.

Organised the first Gundam fan screening in Vietnam!

I led negotiations to bring the first-ever official Gundam movie fan screening to Vietnam, a milestone event for local enthusiasts. Despite initial hesitation from cinema distributors, I represented the community and secured approval from ODEX Private Limited (the anime movie license holder headquartered in Singapore), enabling an officially endorsed screening with exclusive Bandai merchandise for attendees.

Collaborated with micro-influencers and cosplayers

To maximise engagement and reach, I partnered with popular micro-influencers and well-known cosplayers in the Gundam fandom. Together, we co-organised the event and prepared special freebies for the audience. I also invited these collaborators to serve as event MCs and to cosplay key characters, creating an exciting, memorable atmosphere that attracted a diverse, younger audience and strengthened community bonds.

Turning Online Community Spirit into Real-Life Traditions Globally!

In 2024, to mark a major comeback for the fandom after 20 years - yes, 20 years!), our admin team coordinated special events such as LED displays and character birthday celebrations, which were initiatives that have since become annual traditions. These gatherings helped fans from different regions connect in person, building a strong sense of belonging and shared passion. We also supported creative campaigns abroad, including Thailand’s LED display and Tuk Tuk celebration projects (featured in the video).

As audiences saw more community stories and encouraging posts on our page, many felt inspired to organise their own local meet-ups and share their experiences with us, creating a continuous, uplifting cycle of connection and inspiration.

Many fans expressed their gratitude for the motivation to meet others with similar interests — often for the first time. A London meet-up also became a joyful and memorable highlight for everyone involved.

Over the last 1.5 years, together with admins from four other countries, we built a brand identity as a healthy, welcoming fandom community that connects people with shared hobbies across borders. Through careful dedicated marketing and promotion, we successfully inspired more meet-ups, strengthened networks, and consistently grew the community. After each event, more people joined and followed the page, often expressing heartfelt thanks for the exposure and support.

📍London, UK
Hosted a gathering for UK-based fans to share mechanical model experiences, exchange goods, and connect in person. I personally organised and hosted this event as the founder based in the UK.

📍Bangkok, Thailand
Our Thai admin led a fan screening event where director Mitsuo Fukuda made an appearance. These projects have been strongly acknowledged by the directors and official movie accounts in Japan.

📍Manila, Philippines
My Philippines admin pioneered large-scale gatherings, including fan screenings, celebrations. These activities have been widely shared and recognised by the Japanese directors and official channels.

📍Taiwan, Taipei
The Taiwan admin has been one of the most dedicated representatives, successfully transforming digital community spirit into multiple in-person events and meet-ups, building on Taiwan’s strong local fan base.

📍Times Square, New York, USA
Inspired by our posts and other regional gatherings, the Chinese fandom boldly showcased a large LED display in Times Square, highlighting the community’s passion on a global stage.

📍Jakarta, Indonesia
After impressing the world with national railway banners in 2024, Indonesian representatives continued to celebrate, exchange models and goods, and share creative works, strengthening local ties.

📍Singapore, Singapore
One of the first fandoms to enjoy movie premieres through well-organised fan screenings. Generous representatives also hosted several successful gatherings with freebies and community activities.

📍China
Known for going big, the Chinese fandom organised major LED promotions in three cities across China and Times Square, USA. They have continued to hold large gatherings for special occasions ever since.

Our daily content and community posts contributed to our character achieving 1st place in the Gundam SEED Popular Grand Prix character ranking — a meaningful milestone for long-standing supporters

Our efforts have impressed director Mitsuo Fukuda and the official teams in Japan.

Director Fukuda now recognises our community as one of the strongest international fandoms. He has interacted with our group multiple times and expressed his deep appreciation for the passion and unity shown. I’m proud to have contributed to this achievement alongside many other dedicated fans and admins, and representatives partners from various nations.
Here is a real photo of Director interacting with one of our Thai admin team members in 2024.

This below chart summarises the growth of my page over the past 1.5 years, reflecting my continuous effort to acquire and engage a global audience. Today, I am proud to say that our page has become the most-followed and most trusted community for this niche worldwide, a go-to source for news, networking, and gatherings. I remain committed to maintaining and strengthening this brand in the years to come.

Email: gebao.nt@gmail.com